Brand architect,
advocate & author.
For eight years Sandeep N has worked from one idea: a brand is a business asset, and it should be built like one.
He is a Business Integrated Brand Architect and the founder of Magsmen Strategy Consultants, and he works on the part of branding that shows up in the accounts.
He has built more than fifty brands for startups, growing companies, IPL sponsors and Fortune 25 companies. In each case positioning, company rules and brand spending are built as one plan instead of three separate jobs.
A brand either gains value over time or quietly loses it, and which way it goes comes down to decisions someone actually makes.
That work has taken businesses from patchy, unpredictable growth to steady growth they can plan for. It has let them charge more, hold a stronger position in their market and, in several cases, grow revenue up to six times.
Because he is also a practising advocate, the legal side comes in early: following the rules and protecting the name are part of the plan, not an afterthought. That matters most in a crisis, when having an answer ready beats making one up under pressure.
Alongside the practice he built MIBBS, India's first structured Brand Budgeting System, and has spent six years teaching more than ten thousand students, founders and professionals. The aim is a system they can use, not a pep talk.
- 50+
- Brands built
- 6×
- Revenue growth
- 08
- Years of practice
- 10k+
- Founders & students taught
In the press.
(Where the work has been written about)- (01)
YourStory
A profile on treating brand building as a business decision, not a marketing one.
- (02)
SiliconIndia
A feature on the practice and the MIBBS budgeting system.
- (03)
The CEO Magazine
Feature accompanying Consultant of the Year, brand consulting category.
- (04)
LinkedIn
Top Voice honours for brand strategy and marketing.
Architected, Not Advertised.
Eight years of research, client work and teaching in one place. India's first book on building a brand as part of the business itself.